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Below The Line
Todays intel for tomorrow's deals.
A weekly newsletter to help you stay up-to-date with every move in the movie market landscape to help ensure your productions are financially successful, and stay informed about distributor/streamer mandates, how to finance and package your films, and keep your investors safe.
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Netflix 2025–26: What the Originals and Feature Licensing (Pay-1/SVOD) teams are really buying
The center of gravity has shifted. Netflix is prioritizing titles that travel cleanly across regions and feel like events the moment they hit the service. You see it in how quickly certain films move from festival conversation to global availability and in how the rows are programmed: bold, instantly legible choices that signal confidence to subscribers. For filmmakers, that means thinking beyond a domestic play; the mandate is momentum that translates in Seoul, São Paulo, an

Gato Scatena
Sep 254 min read


Disney’s Kimmel Whiplash: Why an ABC late-night firestorm could ripple into indie licensing — and hand Ellison a quiet edge
Disney just walked into a buzzsaw. What started as a late-night decision around Jimmy Kimmel has snowballed into a broader perception problem, and perception—right now—is currency. In an industry where churn, pricing, and portfolio positioning are all moving at once, a PR bruise in one division can tighten appetites in another. That matters for indie distributors and filmmakers chasing licensing deals. The timing here isn’t ideal. Disney is pushing through another round of su

Gato Scatena
Sep 254 min read
Crafty Table: The Role of Sales Agents — Do You Really Need One?
When filmmakers start shopping their movie, one of the first questions they hit is whether to bring on a sales agent. For some, it feels...

Gato Scatena
Sep 243 min read


Vertical’s Tony Piantedosi Pulls Back the Curtain on Indie Acquisitions
Let me start by saying this wasn’t some buttoned-up industry panel. Tony Piantedosi — SVP of Acquisitions at Vertical Entertainment and a longtime friend of mine — and I cracked open drinks, hit record, and went [almost] straight into the raw questions filmmakers ask me every damn day. You want to know what gets your pitch deleted before it’s even read? Or why some films land a Pay 1 deal while others sink without a trace? Tony lays it out, unfiltered. And if you’ve ever thou

Gato Scatena
Sep 214 min read
Crafty Table: Attaching A-List Talent on Low to Mid Budget Films
For independent producers, attaching recognizable talent can feel like the difference between a greenlight and a project stuck in...

Gato Scatena
Sep 193 min read


Hulu - Still Gunning for Stars, but Seeking Certain Indies
Hulu is quietly stepping up its game in acquiring content from independent creators — and not just in genres where it already has strength. Word is, recent deals reach deeper into films that cover specific topics and genres that can qualify for an acquisition outside the normal star‑driven content mandate. Hulu is said to be holding a small but strategic slush fund dedicated to these creators, allowing flexibility in making acquisitions beyond the typical risk thresholds. Wha

Gato Scatena
Sep 124 min read
Understanding Pre-Sales & Minimum Guarantees in Film Sales
Independent filmmaking often depends not just on creative vision, but on smart financial packaging. Two of the most important tools in that toolbox are pre-sales and minimum guarantees (MGs). They can make or break whether a film gets made, whether you get paid early or see income later, and how risk gets distributed between filmmakers, distributors, and financiers.

Gato Scatena
Sep 123 min read
Crafty Table: Sell It Yourself vs. Bring on a Sales Agent
It’s one of the first big questions after you’ve finished your film: should I try to sell this myself, or bring on a sales agent? The answer depends on three things—how competitive your film is, what leverage you have, and how much experience you have negotiating distribution deals. 1. When Self-Selling Can Work If your film is competitive—say it has recognizable talent, a hot genre, or a strong festival run—then selling your film domestically on your own isn’t a bad move. Yo

Gato Scatena
Sep 112 min read
Rethinking the Indie Drama Market
5 September 2025 - First, the good intel: by my count, there are still 36 North American buyers open to distributing dramas without major name talent (another 13 buyers for B+ to A list talent packages), and another 100+ buyers internationally . Then, the not so good... If you've been paying attention to the market then you already know the independent drama market has become a far tougher financial climb, both domestically and internationally. Films budgeted in the $500K t

Gato Scatena
Sep 113 min read
Crafty Table: What NOT to Say to Your Distributor
Let’s skip the small talk. If you’re working with a distributor—or about to—there are a handful of things you can say or do that will tank the relationship before it even starts. And no, this isn’t about ego. It’s about trust, professionalism, and giving your film the best possible shot. 1. Don’t Act Like They Owe You Here’s the reality: if a distributor is giving you an MG, they’re paying you . Even in a revenue-share deal, they’re risking their own money to market, deliver,

Gato Scatena
Sep 112 min read
Distributor vs Distributor: Who's Missing Revenue Streams
29 August 2025 - Filmmakers ask us all the time: why pick one distributor over another? And increasingly, some are bypassing...

Gato Scatena
Sep 112 min read
Peacock Bows to Amazon: SVOD Power Plays Continue
29 August 2025 - NBCUniversal’s Pesacock has just inked a deal to join Amazon’s Prime Video Channels, making its ad-free Premium Plus...

Gato Scatena
Sep 111 min read
Crafty Table: How to Not Get Screwed in Distribution Deals
Let’s skip the fluff. If you’re a filmmaker staring down the barrel of your first distribution deal and wondering, “How do I not get...

Gato Scatena
Sep 113 min read
The Pressure's on Netflix: Will Pay 1 Licenses See a Resurgence?
22 August 2025 - Paramount’s new $7.7 billion, seven-year deal with UFC isn’t just about sports—it’s a shot across the bow of Netflix,...

Gato Scatena
Sep 111 min read
Market Shift Coming? -- Early Outreach from Key International Buyers
15 August 2025 - For the first time in several years, we’re starting to see something we haven’t seen in a while: unsolicited inbound...

Gato Scatena
Sep 111 min read
AVOD opportunity: Fawesome expands licensing model
15 August 2025 - Meanwhile, in the ad-supported world, Fawesome is quietly growing for catalog monetization and mid-tier genre content....

Gato Scatena
Sep 111 min read
Roku launches new SVOD platform: HOWDY
15 August 2025 - Roku, a household name in the U.S. streaming hardware space, is making a notable content play with the launch of Howdy...

Gato Scatena
Sep 111 min read
How Much Is Your Movie Worth?
Distributors love a good independent movie just as much as the next guy. But who is the "next guy?" The next guy is the guy or girl next door, and they sometimes like a good independent movie -- not all the time; some times. What's more, considering numerous factors including streamers tightening their acquisition requirements, the glut of studio movies now being released after sitting on COVID shelves for more than a year, and the oversaturation of indie films entering the m
S&R Staff
Jul 15, 20224 min read
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